Alexa Chung for Pepe Jeans

The model and TV presenter Alexa Chung stars in the spring-summer 2010 campaign for Pepe Jeans London accompanied by models Guinness and Tom Boyd Holbrook. The photo shoot, produced by Tom Munro told with styles of the sisters Alexa and Patti Wilson



Although the result is not bad when compared with Sienna Miller starred campaign in 2007 for the signing, the difference between the two results is clear, Alexa's pictures could be those of any supermarket clothing catalog, a flat expression and no message not know that we try to convey.