The model Coco Rocha had previously announced the idea of launching her own fashion line, asking readers of her blog Oh So Coco to propose names for the brand. Now it seems that the name has been decided, but Coco has decided not to report it yet. The novelty, however, is another, namely that the model would have decided to launch her line during the fashion week in New York in September. So, her first collection will be in Spring-Summer 2011 and Coco gave a preview on the mood. Fact, has given some clues, saying they love fashion and the 800 that tried to enter details of this time on a modern woman.
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