H & M has decided to launch a new challenge to all its customers, or a contest to create a line of t-shirt. The inspiration for H & M is coming thanks to Andrea Lorenzo Stock, an eighteen year old Swede who has created his personal brand, called Black Box. It all got started when Andre started to print graphics on t-shirts basic H & M. All the street stopped him curious to know where he got those t-shirt. Thus came the idea of opening an online shop and make his hobby a real job. Andre then contacted H & M, thinking that would never be interested in him. Instead, the response of creative advisor Margareta van den Bosch has been positive. From here begins the collaboration between the two brands, H & M and Black Box. The idea is to interact with customers in the chain, asking them to send pictures and graphics facebook@hm.com by January 28, 2010. Thereafter, Andre will select the picture you like and will, in finally creating a collection H & M. It is 10 t-shirts for girls and 7 boys, which will be sold in stores from the end of April.
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