Sarah Jessica Parker and creative director of Halston Heritage

Last week a collaboration between Sarah Jessica Parker and Halston Heritage was announced [the dress worn by Sarah in the poster for Sex And The City 2. We knew that it was somehow part of the creative process, but not the precise title. Instead, it is now revealed to be president and creative director of the company, the head of this together with the Executive Director Bonnie Takhar. Given the recent failures among fashion houses and actresses, was normal in an interview they asked if you feel qualified for this job. She replied that there could be many reasons why it can not be qualified and who is aware of the weight of the title and what is important. But the top of the company have given her confidence and are proud of choosing it, so she is confident in this. Clearly, we hope that this adventure can only create a new page in the successful career of Sarah.